Bringing CPG Marketing to Cannabis

Event Time

Thursday, December 3 10:00 AM - 10:30 AM PST

Event Location

Location: Online

Session Information

Title: Bringing CPG Marketing to Cannabis


As legalization expands and normalization continues, cannabis is emerging as a new consumer packaged good (CPG) category. Giants in the CPG sector have already waded into the cannabis industry with investments and acquisitions and that interest from mainstream industries is expected to continue as the industry progresses. Companies in the CPG sector have carved out their brands and consumer bases with effective and targeted marketing tactics, but how can cannabis companies take cues from CPG marketing tactics and apply them to their brands? This session will look at lessons learned and case studies with CPG veteran and Charlotte’s Web CEO, Deanie Elsner.

In this session, you will learn:

  • The importance of understanding your consumer and how to effectively target that market
  • How to make your brand stand out among a sea of similar products on the market
  • Translating CPG brand success to a highly regulated industry like cannabis

Pass Types: Digital Starter,Digital Pro




  • Hemp and CBD
  • Industry Updates & Outlooks
  • Marketing
  • Operations & Technology
  • Retail
  • Starting A Cannabis Company

Session Type

General Sessions